The Sheraton Chicago Hotel & Towers and their related companies (referred to as “us” or “we”) are dedicated to providing you the website user and/or guest (referred to as “you,” “your,” or “user”) with the highest level of service possible and we take your privacy very seriously. It is our goal to provide you with a great experience and also to responsibly handle your personal information that you provide to us. The Sheraton Chicago Hotel & Towers provide the www.sheratonchicago.com website and related sites (the “Site”).
Use of the Site is also governed by the Terms & Conditions of Use which can be found here.
Reasons We Collect Personal Information
This Site provides users with access to a wide variety of information including, but not limited to, amenities, services, special offers, area and resort information, communication tools and the like. We collect your personal information because it helps us deliver a superior level of customer service both on the Site and at our Hotels. By way of example, we sometimes collect your personal information to personalize your experience on the Site and at the Hotels with your information helping us better to respond to your individual needs. Similarly, we are able to improve our website based on the information and feedback we receive from you. Further, we are able to improve customer service by using your information more effectively to respond to your requests and support needs. Likewise, we are able to process transactions and deliver services that you requested in a more efficient manner by using your information as well as aggregate and match your preferences with our corporate partners. Finally, on occasion, we use your information to administer contests, promotions, surveys and/or other website features.
Information We Collect and How the Information May Be Used
The Site may collect two types of information: (1) personal information you knowingly choose to disclose, and (2) website use information collected in aggregate. At our Hotels, we collect information that you knowingly provide to us.
Personal information is information that is personally identifiable (also known as “personally identifying information”) to you such as your name, email address, telephone number, credit card information and possibly other information. We only gather personal information when it is voluntarily submitted by you. You are not required to disclose any personal information to visit this Site, however you may be required to disclose certain personal information before accessing or using certain features or areas of the Site. We do not collect any personally identifying information about you through this Site without your knowledge. Likewise, at times we also collect personal information from you through your interactions at the Hotels and in order to engage in certain activities at the Hotels you may also be required to provide certain personal information.
The personal information you provide to us may be used to send you information and updates pertaining to your reservations, to provide services and/or products you request from us, to send post cards and to make reservations. We may also send you news, updates, related product or service information, promotions, etc. enabling us to give you convenient access to products and services that may be of interest to you.
We do not sell your personal information to third-parties (e.g. email list makers and the like); however, your personal information may be shared with our corporate partners. We also reserve the right to disclose your personal information for any reason if, in our sole discretion, we believe that it is reasonable to do so. By way of example, such sharing may include credit agencies, collection agencies, merchant database agencies, law enforcement, for litigation purposes or to satisfy laws or regulations and/or governmental or legal requests for such information. We may also disclose personal information that is necessary to identify, contact, or bring legal action against someone who may be violating our legal rights, policies and/or procedures. Your information may also be transferred should one or both of the hotel(s) be acquired. Finally we may also disclose information about you if we determine that for national security or other issues of public importance, disclosure is necessary. When your personal information is shared with others, it becomes subject to their privacy policies.
As indicated above, we may share your information with our corporate partners with whom we have a strategic relationship or that perform work for us to provide products and services to you on our behalf or through our website. These companies may help us process information, process credit/payment information, fulfill customer orders, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. Without such information being made available, it would be difficult for you to purchase products or services, have products delivered to you, receive the services requested, receive customer service, provide us feedback to improve our products and services, or access certain services, offers, and content on our Site or at the Hotels.
Also as indicated above, when you visit this Site we may automatically collect website use information about your visit. Website use information includes information such as the date and time of your visit, the pages you visited, the address of the website you came from when you came to visit this Site and the like. Generally, such automatically collected information is used to improve the functionality of the Site and its ability optimally to convey information to Site visitors.
Do Not Track Technology
Currently, in order to maintain certain functionality of the Site, the Site does not comply with “do not track” browser settings. As stated in this policy here and in other places, if this is not acceptable to you, then please do not use this Site.
How We Protect Your Personal Information
We take precautions – including administrative, technical, and physical measures – to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration and destruction.
The Site uses Secure Sockets Layer (SSL) encryption on all web pages where sensitive data is required. You must use an SSL-enabled browser in order to protect the confidentiality of your personal information while it is transmitted over the Internet.
While we make reasonable efforts to ensure the integrity and security of our network and systems, we cannot and do not guarantee that our security measures will prevent third-party hackers from illegally obtaining your personal information. By using this Site, you agree that none of the money you pay to us is impliedly used to provide for the security of your information and you disclaim claims against us for data breach, i.e. the loss of your data to third parties who do not have authority to possess and/or use the data in the manner it is being used.
Cookies and Other Technologies
If, however, you prefer not to enable cookies, please go to aboutcookies.org (which organization is not related or affiliated with us), which explains step by step how you can disable cookies. Please note that certain features of the Site will not be available once cookies are disabled.
As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. We will not use the information collected in this manner to market directly to you.
In some of our email messages we use a click-through URL linked to content on our Site. When customers click one of these URLs, they pass through our webserver before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.
In addition we may use pixel tags which are tiny graphic images (sometimes referred to as web beacons) to tell us what parts of our website customers have visited or to measure the effectiveness of searches customers perform on our site. Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have been opened to ensure that we are sending only messages that are of interest to our customers. We may use this information to reduce or eliminate messages sent to a customer. We store all of this information in a secure database.
We do not seek to obtain nor do we want to obtain personal information (i.e. personally identifiable information) directly from minors. We cannot, however, always determine that the people accessing and using our site are adults. As such, should a minor (as defined by applicable law) provide to us personally identifying information without parental consent, we request that the parent, guardian or other appropriate person contact us to help us remove the information. Please contact us at firstname.lastname@example.org.
Links to Websites of Other Companies
The Site may have links to the sites of other companies. We are not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies by reviewing their policies or otherwise communicating with them.
Further Questions Regarding Privacy
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